Becoming Behind the Brand is a faith-based, reflective, and practical guide for those building something meaningful while becoming the person capable of sustaining it. This book goes beyond branding, business aesthetics and surface-level success—it pulls back the curtain on the faith, identity, healing, discipline and inner work behind every vision brought to life. It explores the tension between brand identity and image, ambition and alignment, success and surrender, and asks a deeper question: Who are you becoming while you're building what the world will see?
More than a business book, this is a guide for the visionary who believes God has placed an idea, assignment, gift or calling inside of them but isn't quite sure how to move forward. It's for the person navigating a season of waiting, silence, uncertainty, preparation or redirection—wondering if the vision is still alive while searching for clarity and direction.
Through honest reflection and practical insight, Becoming Behind the Brand reminds readers that becoming is not separate from the vision—it is part of the process. Through real-life lessons and actionable guidance, readers will learn how to launch and develop a business, nonprofit, ministry or organization with intention, purpose, faith and structure. The book addresses not only the how of building, but also the who—helping readers cultivate the mindset, discipline, character, confidence, and healing necessary to steward what God has entrusted to them.
Throughout the book are workbook-style reflection exercises designed to slow the process down and bring vision into focus. These prompts encourage readers to refine their ideas, define their purpose, confront limiting beliefs, examine their alignment, seek God's direction and make intentional decisions as they move from vision to execution.
Rooted in faith, purpose, and intentionality, this book reflects the belief that the gifts God gives us are meant to impact others. Just as graphic design became Le'Brittany's ministry and a tool for serving people through creativity, readers will be challenged to discover how their own gifts, talents, experiences and stories can be used on purpose and with intention to fulfill the vision God has placed within them. This book is for you!
Becoming Behind the Brand
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Meet the Author
Le’Brittany is a driven creative entrepreneur dedicated to empowering individuals to walk boldly in their purpose. A proud Arlington, Texas native, she is passionate about inspiring self-love, confidence, and intentional living through both her professional work and community impact.
She is the Founder and CEO of
GC Designs Agency LLC, a creative agency committed to helping individuals, organizations, and aspiring entrepreneurs bring their visions to life. Through strategic branding, social media design, and event graphics, she helps clients build impactful, authentic brands rooted in purpose and excellence.
Le’Brittany is also the founder of Gorgeous Chics, a lifestyle and apparel brand dedicated to empowering women of all ages and backgrounds to embrace confidence, walk boldly in their purpose, and uplift others unapologetically.
Something NEW is coming to the Gorgeous Chics Community!
I am SO excited to officially announce the launch of the Gorgeous Chics Book Club — a community for women who are committed to becoming the woman God has called them to be and walking boldly in alignment with His purpose for their lives. This will be more than just reading a book. We’ll be reading, reflecting, journaling, sharing perspectives, having meaningful conversations, building connection and—most importantly—taking ACTION on the ideas and revelations we discover along the way.
Month 1 | October
We’re starting with none other than Becoming Behind the Brand by Le’Brittany Smith.
What to Expect?
Inside the Book Club
The Gorgeous Chics Book Club will include virtual book discussions, in-person gatherings, journaling and reflection, opportunities to meet and connect with other women, meaningful conversations centered around faith and purpose, personal growth, and entrepreneurship and creativity.
You’ll also have the opportunity to voice your thoughts, share your perspective, recommend books you love and introduce us to authors and stories that have impacted you. This community isn’t just about one particular book—it’s about our ideas, our conversations, our growth and the connections we create with one another and with authors who inspire us.
